Kutch has a very large population of traditional terracotta potters. The last few decades have seen massive reduction in their business and hence reduction in the number of artisans practicing this trade. The traditional pottery was very beautifully decorated with paintings. The biggest problem of this craft is that it is very fragile and thus cannot be transported to markets outside Kutch. A great deal of input needs to be given on packaging of these pieces. This will greatly enhance their volumes and value. Also the potters need input on new designs and products which are more suited to the urban market.